To survive under the HVCC and in the current marketplace, appraisers need to completely rethink their marketing strategy.

There are plenty of tools at your disposal: press releases, SEO, blogging, social media and company Web sites. But it’s not enough to understand the concepts behind them – you have to know how to use them.

The Home Valuation Code of Conduct has decimated the normal business model for the majority of appraisers across the country. In the past, many of them relied on traditional marketing channels, including snail mail and word-of-mouth referrals, but they are finding those methods less effective in the current environment. Consequently, appraisers are scrambling to reconnect with clients through new channels.

The Advanced Marketing for Appraisers webinar provides appraisers with the most up-to-date advice for successfully employing a variety of marketing techniques to expand their reach in the marketplace, including specific action items they can put into place immediately to build their business.

Join our appraiser marketing experts and learn:

• Why every appraiser should have a Web site
• The importance of Web site design and elements necessary for an effective site
• How to raise your company’s profile through the judicious use of press releases
• The value of search engine optimization and how to maximize its effectiveness
• To tweet or not to tweet: Social media techniques that work for appraisers

Presenters

Adam Calvery
VP of Appraisal Products
a la mode, inc.

Brian Coester
CEO & Owner
Coester Appraisal Group

Brian Coester is CEO of Coester Appraisal Group, an appraisal management company that specializes in providing appraisals that fully comply with HVCC and FHA appraisal guidelines. Coester Appraisal Group has access to every licensed appraiser in the country, handles appraisals nationwide, and offers a 100 percent guarantee that appraisals are done correctly. Brian has been with Coester Appraisal Group for eight years

Moderator

David Napuk
Editor
Valuation Review, October Research Corp.