"Seriously folks...we all sell the same products. We’re all selling title, appraisal – whatever the product may be. There’s nothing to differentiate you by product...so what’s differentiating you? Its service, support, customer service...sales." |
"We've got to grasp the fact that we’re not in the title business. I know that freaks people out, but the bottom line is this – we have to accept the fact that we are in the sales business...I mean professionally aligning your company with an expansion of customer base." |
Bob Skalstad
President, SCI
Executive VP & Principal, Corporate Management Advisors |
Darryl Turner
Founder & CEO
The Darryl Turner Corporation |
Industry veterans and highly-experienced consultants Bob Skalstad and Darryl Turner share their outstanding insight on sales, marketing and recruiting for title and settlement services companies. Listen as they explain how to be more sales-oriented – from creating your company’s sales plan, culture and goals – all the way through to implementation, closing the sale and growing your customer base.
Here are just some of the topics and ideas covered:
- The importance of effective, up to date sales and marketing plans
- Defining ‘What you want to be” as a company
- Creating a road map for going to market
- Actually implementing ideas and plans
- Becoming a sales organization & building a sales culture
- Identifying and converting prospects
- Closing sales and increasing your customer count
If you missed this year's Summit, this CD is the perfect opportunity for you to share in the wealth of vital information that was gained by this year's attendees.
Bob Skalstad
President, SCI
Executive Vice President and a Principle of Corporate Management Advisors (CMA)
Bob Skalstad is the President of Skalstad Consulting, Inc. (SCI) and an Executive Vice President and a Principal of Corporate Management Advisors (CMA).
During his 25-year career in the financial services industry, Skalstad has served in a number of roles for a wide variety of organizations, including national account sales, management and consulting with Unisys, CMSI, TRW Information Services/Strategic Management Services and ALLTEL Information Services.
Skalstad joined CMA in 1996, quickly becoming an integral member of the management team. His background in financial services, technology, vendor management and consulting established his reputation as a top performer with CMA, and was the foundation for his decision to leverage his experience to create SCI.
As part of CMA’s management team, Skalstad has been instrumental in guiding that group to a position as one of the nation’s leading executive search firms: CMA has placed more than 7,000 executives since its inception. Over the years, CMA has broadened its reach to other industries including vendor management, settlement services, technology, insurance and investment banking.
In 2007, Skalstad created SCI to assist financial institutions and service providers with new and creative ways to be more competitive, efficient and productive in a challenging economic environment. SCI uses a creative blend of industry knowledge, experience and skills to provide its clients with the best products, practices, services, intellectual capital and resources available in the market today.
A key to Skalstad’s success is his commitment to building long-term client relationships. His belief in anticipating the needs of clients and exceeding their expectations with exceptional service and cutting-edge solutions has set the benchmark for the industry.
Skalstad received his Bachelor of Science degree in business administration from Towson State University in Baltimore, Maryland. His professional memberships include Mortgage Bankers Association, ALTA and TAVMA. He is very active as an industry speaker, conference presenter and moderator.
Darryl Turner
Founder and CEO
The Darryl Turner Corporation
Darryl Turner is a leading expert in helping title companies achieve and exceed their business goals. Known for his integrity in the sales process, over the past 13 years. Turner has built a national, multi-million dollar consulting and sales and training company.
Rapidly becoming a friend and mentor to those in the title and real estate related industries. Turner's focus is to see individuals and companies achieve ultimate success in the world of sales without compromising integrity. He is Founder and CEO of The Darryl Turner Corporation based in Modesto, California.
His team of Executive Consultants provide on-site, cutting-edge business solutions to real estate related companies nationwide. Turner's exclusive system of business development has been successfully implemented in over 400 title companies alone in over 38 states since 1994.
Additionally, Turner is a renowned and much-sought-after speaker to thousands of organizations. He has been the driving force for positive change in the way business expansion is accomplished. Delivering over 200 seminars to over 100,000 people annually, each of Turner's presentations is packed with practical advice, which attendees can employ as soon as they get back to their offices.
Turner and his wife, Darlene, have two sons, one daughter and one grandson and live in Modesto, California. |