While title companies develop business strategies for 2014, many will look toward growth opportunities and expansion into new markets. In this 75-minute presentation, three industry experts will offer insights and direction on moving toward growth; flourishing markets; resources and tools needed for sustainable growth; and what it takes to begin business in a new state.
The three presenters — all experts in sales, marketing and business growth — will offer several take-away messages that will guide title professionals who want to take their business to another level. Cynthia McGovern, founder of Orange Leaf Consulting, Dave Ross, principal of Bazooka Communications, and Michael Tafoya, chief executive officer of Title365 Company, will discuss:
- Geographic expansion and what is required to grow your footprint successfully;
- Considerations when developing growth strategies;
- Evaluation of new markets, including barriers to entry and understanding the competition
- What you should research and helpful sources;
- Conducting a demographic profile;
- How to manage the business expansion and determining timing;
- Sales and revenue strategies;
- Successful growth models;
- Logistics of expansion and tools you'll need for implementing growth plans;
- How to enter a new market and get noticed; and
- What to use to manage your performance.
This webinar is packed full of information from which title professionals can benefit. Whether you're looking to grow, strengthen current processes or are seeking information on current trends in the title industry, this webinar will provide you with the training necessary to take that next step in your business' future.
Orange Leaf Consulting
Dr. Cindy (as her clients call her) has dedicated her career to helping people and organizations achieve results in the areas of sales, marketing, leadership and change management. After spending time as a marketing director for a commercial real estate company, college professor teaching courses in Public Speaking, Interpersonal Communication, Persuasion, Pre-Law Evidence and Argumentation, among many others, and sales and management consultant, Cynthia set out to start her own company with Orange Leaf Consulting. She realized that the one thing that all organizations have in common is change. If leaders can recognize change for what it is, an opportunity, then they can create a competitive advantage.
Cynthia holds a master's degree in communications, and a doctorate degree in Organizational Communication (Emphasis in Organizational Leadership and Ethics). Through her academic experience and her years of business consulting, she has developed an amazing understanding of how to affect behavioral change throughout all levels of an organization.
For years, Cynthia has built entire sales programs from the ground up. Whether it be fine-tuning existing sales programs, rolling out national sales programs or fine tuning e-level sales plans, she has helped both executives and sales people alike create sustainable movement and incredible revenue growth! Cynthia has vast experience in working with organizations to create the change they need to be more successful. Much of her expertise is in the sales arena. When a company’s growth is stalling, they call on “Dr Cindy!”
Dave Ross is a principal of Bazooka Communications, a marketing communications consultancy company specializing in the real estate and mortgage finance markets. Previously, Dave served as vice president of Marketing and Sales for Experian Real Estate Solutions and TRW Real Estate Information Services. Prior to that, Dave served in the banking industry as vice president of Research and Planning for Glendale Federal Bank.
For 10 years, Dave has served clients of Bazooka Communications who benefit from his understanding of complex business models, his creativeness and efficient implementation. He specializes in writing, strategic planning, meeting facilitation, concept and creative, and business analysis.
Chief Executive Officer
Michael Tafoya is chief executive officer for Title365 Company (formerly Advantage Title, Inc.). Michael is the driving energy behind the company's emergence as a nationwide title insurance company and settlement services technology innovator. Since its inception in 2009, Title365 has grown into one of the fastest growing private companies, per the Orange County Business Journal, with offices in Arizona, California, Florida, Pennsylvania and Texas. Licensed in 38 states with more than 30 direct operations, the company was recently ranked one of the largest independent title agents in California and also does business as Title365 in Florida and Texas, as Title365 Agency in Arizona, and Title365 Agency of New York in New York. Michael was recently featured as a 2013 Trendsetter in The Title Report.
With more than 31 years of expertise in the title insurance industry, Michael's extensive experience is weighted in award-winning title industry sales, marketing and operational leadership, coupled with considerable knowledge of the technical aspects of title insurance and escrow settlement services. Additionally, he possesses a unique understanding of technology applications, and their potential integration into the title insurance and escrow settlement services industry. In addition to the impressive expansion of Title365, Michael has played a key role in the establishment of two sister companies, X1 Labs and X1 Analytics, that develop and market innovative technology along with marketing and analytical solutions to the title insurance, settlement services, financial and real estate industries.
Prior to becoming the CEO of Title365, Michael served as executive vice president, County Manager, for LandAmerica United Title in Orange County, California, where he was responsible for leading a team of administrative, management and sales professionals skilled in the delivery of title insurance and escrow services. Previously, he held executive-level positions at American Title, now Ticor Title, a division of Fidelity National, Southland Title and Stewart Title.
October Research, LLC
Chris Crowell is editorial director at October Research, LLC, where he manages the editorial team, coordinates the production of over 500 e-news campaigns each year, and oversees the annual production from concept to print of over 100 print publications and special reports for The Title Report, The Legal Description, Valuation Review, RESPA News and Dodd Frank Update. Chris began his stint at October Research as editor of The Title Report, focusing on delivering breaking news, writing in-depth features on title operations and industry business and continuing to evolve the product offerings and content of The Title Report through special reports, social media outlets and TheTitleReport.com.
Chris is a frequent moderator for October Research webinars and national conferences. He received a bachelor's degree in communications from Walsh University in Canton, Ohio, and a master's degree in magazine journalism from Kent State University. He's been a trade journalism editor for more than six years.