Are you uncertain about having a company profile on Facebook? Do you find yourself fumbling around aimlessly on Twitter? Should you be using online forums for your business? How you answer these questions could determine the future of your title business in an ever-evolving age of new media platforms and customer interaction.
The Title Report is hosting this exclusive 90-minute webinar to train title insurance professionals on how to take their social marketing to the next level. Learn from two social media experts about the social sites title professionals should be using, their practical applications and how to effectively build trust among clients to form stronger business relations.
Sponsored by North American Title Insurance Co., this webinar will offer you a social media blueprint that will add value to your overall strategic marketing plan. Industry veteran Bill Risser, vice president and director, New Media and Education at Chicago Title Insurance Co., and marketing consultant Rachel Yeomans, vice president, Account Strategy, at Astek Consulting, are teaming up to train title insurance professionals on:
- Proven social media practices for the title insurance industry;
- Efficiently incorporating social media into your workday;
- The important three “R” elements of social media for title agents; and
- What sites to use and how to use them effectively.
Listeners will have an opportunity to ask questions and will receive the full PowerPoint presentation following the live event, along with complimentary, related articles from October Research LLC publications. Register for a live site and have your entire staff listen in and/or order the recording and view the webinar at your earliest convenience.
Thanks to sponsor North American Title Insurance Co., this webinar is being offered at a discounted rate.
Vice President/Director, New Media and Education
Chicago Title Insurance
Bill Risser is vice president, New Media and Education for Chicago Title Agency in Phoenix, Arizona. After managing a successful residential and commercial branch for 10 years, Bill was promoted to this role in March 2011. Bill assists local real estate professionals by teaching them how to use social networks and technology tools effectively and efficiently.
In addition to working with local brokerages and lenders, Bill has presented for the National Association of REALTORS, the Arizona Association of REALTORS, the Land Title Association of Arizona, and multiple REALTOR boards in Arizona. He is also an ambassador for Inman News' Real Estate Connect Conferences in San Francisco and New York.
Bill is a graduate of The College of Liberal Arts and Sciences at Arizona State University.
Vice President, Account Strategy
Rachel Yeomans works as vice president, Account Strategy for the interactive web marketing firm Astek Consulting. For the past eight years, Rachel has been strategizing and implementing concepts to keep up with the shifting media landscape, and at times keep ahead of it.
Her work has led her to building niche publishing services at McGraw-Hill Publishing, managing social media strategy and execution at Sears Holdings Corp. and now integrating all aspects of digital marketing and account/process management at Astek. Rachel also publishes the work fashion magazine suite and Forbes-recommended blog, TheWorkingWardrobe and hosts the weekly podcast series, Speaking of Fashion. You can follow her on Twitter at Twitter.com/RachelYeomans.