Watch Part Two of The Title Report’s Business Building Series and learn from three marketing and customer development experts who provide marketing training specific to title insurance businesses.
“Boosting Sales and Marketing Efforts” provides valuable insight into the use of online tools and search engine optimization, building your brand and tips for sharpening your communication skills — all of which are necessary to growing your bottom line.
We gathered top title insurance and communications executives to talk about which tools to use, how to use them, what is working and what isn’t. They present the material in a blueprint fashion with immediately usable takeaways for setting up a marketing strategy for business-to-business and direct-to-consumer marketing.
Watch and learn:
- How to reach more customers
- How to create value, build your brand platform and reinforce your brand promise
- Tips for communications in a Smartphone world — and how poor communications can diminish your brand
- How cross-platform communication affects your message
- Best practices for marketing with limited funds
- Free and low-cost tools to grow your market reach
- Search engine optimization
- Social Media
- Email/Other Internet communications
- What to spend money on and when to spend it
- When to outsource marketing functions and when to do the work in-house
- Fundamentals of Effective Communication
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Speakers for Boosting Sales and Marketing Efforts:
John Arcidiacono
Senior Vice President, Marketing and Communications, Stewart Information Services Corporation
A 20-plus year advertising and marketing veteran, John Arcidiacono has been senior vice president of marketing for Stewart Information Services Corporation for over three years. He is responsible for all marketing activities, including branding, advertising, public relations, events, sales support, crisis management, web presence, interactive marketing and technology marketing. Under his direction, the Stewart marketing in-house team operates as a full-service advertising and public relations agency servicing Stewart Title and its subsidiaries, including Stewart’s affiliate operations and network of independent agencies across the United States.
John brings a wealth of advertising and brand expertise to the Stewart organization. Prior to joining Stewart, he was vice president of Market Development with Idea Integration, an interactive marketing firm, and served as a marketing consultant for clients including HP, Iomega Corporation, Transwestern Commercial Properties and Memorial Hermann|TIRR. He has also worked at two full-service advertising agencies; McCann Erickson, one of the largest agencies in the nation, and Rives Carlberg, which was Houston’s largest locally-owned agency.
John has helped increase sales and awareness through national branding campaigns for the clients listed above and Texas Instruments, Mahindra Tractors and the Houston Chronicle. This diverse client base has given him a broad range of expertise in business-to-business, trade and consumer advertising, and given him comprehensive experience in TV, radio, print, outdoor, Web, events, public relations and guerilla marketing.
Brian Fluhr
National Director, Product Marketing, CoreLogic
Brian Fluhr is the Director of Product Marketing at CoreLogic, responsible for leading the marketing team, strategies and tactical execution of traditional, interactive and social media marketing efforts to fuel the sales of data and analytics products. Prior to CoreLogic, Brian was a founder of an interactive ad agency, providing search engine, social and mobile marketing. He has hands on experience overcoming the many business and marketing challenges of starting and growing a small business.
Dave Ross
Principal, Bazooka Communications
Dave Ross began his career in the newspaper industry, working for the Orange County Register. In 1986, he joined Glendale Federal Bank as vice president for Research and Planning, where he was involved in retail banking, lending and secondary marketing strategies. In 1989, he joined TRW Inc. as a national sales manager for mortgage products. He remained with TRW and successor companies (TRW REDI, Experian and First American Real Estate Solutions) until 1999, holding executive responsibilities for data licensing, mortgage channel development and corporate marketing.
In 1991, he formed Bazooka Communications with Al Lozano, a close friend and business associate of 25 years. The company has applied domain knowledge of the complex real estate and mortgage finance segment to establish a niche in business-to-business communication. Bazooka Communications specializes in brand development and management, and multimedia communication.
Moderator:
Chris Crowell
Editor, The Title Report
Chris Crowell is the editor of The Title Report, a publication of October Research. Chris brings tremendous research and social media skills to his position as editor, and also acts as a moderator for October Research Webinars. He received a bachelor’s degree in communications from Walsh University in Canton, Ohio, and a master’s degree in magazine journalism from Kent State University. He has been a trade journalism editor for more than three years. |
