Marketing to Generation X & Y CD

Your Price: $169.00

Product Details

Air Date: September 21, 2006
Number of Discs: 2
Total Running Time: 1:31:55
Produced By: October Seminars

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Part Number: MR092106

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Description

Learn how to effectively reach the under 30 year-old homebuyer. A roundtable of industry experts representing generational strategy experts, marketing firms and a large lender who frequently market to Gen X and Y, discussed how you can earn the trust of the under 30 homebuyer and reach them in unique ways.

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Gen X & Y profiles, market overview, potential of Gen X & Y buyers
How to identify Gen X & Y homebuyers' wants & needs
How to market & sell to Gen X & Y effectively
Marketing vehicles to use to reach Gen X & Y homebuyers
The impact of Gen X & Y on the lending and real estate markets

Mortgage Radio Experts:

Herman Thordsen, Esq.
Principal and Senior Attorney
The Law Offices of Herman Thordsen
Richard J. Andreano, Jr
Member
Weiner Brodsky Sidman Kider PC
Joseph L. Falk, CMC, CRMS
Past President and Chair of Government Affairs
National Association of Mortgage Brokers (NAMB)
Kathryn D. Ratte'
Attorney, Division of Privacy and Identity Protection
Federal Trade Commission (FTC)
Robin Wardzala
Editor
BrokerNewswire.com
Syndie Eardly
Editorial Director
October Research Corporation