Ashley Cook
CEO and Founder
ZOCCAM Ashley Cook is the Founder and CEO of ZOCCAM, a leading fintech company transforming the way real estate transactions are funded and completed. An attorney, entrepreneur, and innovator, Ashley brings nearly two decades of experience spanning real estate, law, title insurance, and financial technology. She is also founder of Cook Law Firm and Co-Founder of Fairfax Title. Ashley graduated from Highland Park High School before earning her Bachelor of Arts from Southern Methodist University and her Juris Doctor from SMU Dedman School of Law. She is licensed to practice law in Texas and is admitted before the Supreme Court of the United States, as well as the United States District Courts for the Northern and Eastern Districts of Texas. Prior to founding ZOCCAM, Ashley built a successful legal practice representing title companies, real estate brokers, and other real estate professionals. That experience inspired her vision to modernize payments within the real estate industry. Under her leadership, ZOCCAM has become a nationally recognized payments platform serving title companies and real estate professionals across the country. Ashley is also the inventor of 10 patents in the payments and fintech space. Throughout her career, Ashley has remained actively engaged in civic and professional leadership. She serves on numerous boards and organizations, including the SMU Alumni Board, SMU Easterwood Scholarship Board, University Park Firefighter Pension Board, SMU Dedman School of Law Board of Emerging Leaders, Texas Land Title Association PAC Board, and the Ebby Halliday Foundation. She is also a Mentor for the D CEO Emerging Women Leadership Network and a Community Fellow for the SMU Dedman School of Law. Recognized for her leadership, innovation, and commitment to the real estate industry, Ashley continues to champion solutions that improve the client experience while advancing the future of real estate transactions. | 
Sheri Olsen
SVP, National Director Banking Services
First American Trust Sheri Olsen is Senior Vice President and National Director of Banking Services at First American Trust, where she leads national sales strategy and drives growth across the organization. With more than 30 years of experience in the real estate industry, she brings a rare combination of deep operational knowledge and strategic leadership. Sheri’s career began early, working in the title business while still in high school, where she was scanning files into microfiche long before “digital transformation” became a buzzword. She later expanded her expertise as a commercial real estate appraiser before moving into leadership roles that shaped her career. In 1999, she served as Executive Director of the Utah Land Title Association, and in 2000 joined First American Title as a sales representative in the Agency Division. Over the years, Sheri has led multiple high-impact initiatives, including the PCN Network, Agent Advantage, and the Mountain West Region for the Agency Division. Her ability to build relationships, lead teams, and deliver results has made her a trusted leader across the organization. A committed advocate for leadership development and mentorship, Sheri has served on the Utah Land Title Association Board since 2015 and First American’s Women in Leadership Board since 2018. She is actively involved in advancing talent within First American, serving as a guide for the Spark program and contributing to the Women in Leadership mentorship platform. She also sponsors Rise Up, a development program focused on empowering women at First American Trust. Outside the company, she serves on the board of the Boys & Girls Club of Utah and as a youth instructor for girls ages 12-18. Sheri holds a Bachelor of Science in Finance from the University of Utah. She is also a proud mother of three and grandmother of five, and enjoys reading, staying active, and spending time with her family. | 
Alexandra Sol
Sales Director
DataTrace Alexandra Sol is a results-driven leader at DataTrace with a strong customer-success mindset and a talent for developing strategies that drive growth, strengthen client relationships, and exceed business goals. With experience spanning DataTrace and First American, along with undergraduate and master’s studies at Franklin University, Alexandra brings a valuable blend of industry knowledge, strategic thinking, and collaborative leadership to the real estate data and title space. Fluent in English and Spanish, she is known for building meaningful relationships, delivering exceptional service, and helping teams and clients succeed. |
