Studies indicate businesses that implement social media into their business processes and systems see a greater market reach in their clientele and new business opportunities. But how can professionals in the title and mortgage industry use social media to drive up revenues and create more loyal customers and clientele? We have found two social media experts to provide an answer and offer much more.
In our Money Network Webinar, our trainers will cover the following:
- How to sell and market services to clients using social media;
- How to transform cold calls into warm calls through LinkedIn
- 10 vital steps to establishing an effective social media strategy that will assert yourself in today’s market;
- Managing social media can be as easy as managing your e-mail;
- What sites on which you should invest your time and how to effectively use the sites;
- How to drive revenues using social media; and
- Why social media is an essential part of an overall marketing strategy
Marketing experts emphasize that using social media is not a fad. It is a networking utility used to brand a company, engage clientele, build loyalty, share industry news and feedback on important business and regulatory issues, generate business, retain customers, and provide personal and professional enrichment.
In The Money Network Webinar, our social media experts will gear their training specifically to the title and mortgage industry, providing expertise on the use of blogs, social networks and other social media vehicles. The trainers will provide tips on the best approach to getting started with social media and what it takes to have an effective social media strategy that will ultimately drive revenues.
Senior Vice President
Skalstad Consulting Inc.
Raelin Musuraca is a 20-year marketing veteran focused on leveraging digital and social media strategies to deliver greater customer experiences. During her career, Raelin has led dynamic growth and change for a variety of firms ranging from one of the country’s top 100 digital advertising agencies to the independent vendor management firm National Real Estate Information Services. Raelin’s consultative approach is also molded by cross-discipline studies at Carnegie Mellon University, where she studied information architecture and user-centered design. She is currently senior vice president with Skalstad Consulting Inc., where she works with clients to refine and integrate the customer experience along all touch points beginning with marketing and then diving deep into the organization.
Contact: [email protected]
Chief Executive Officer
Mandrien Consulting Group
Rusty Solomon serves as chief executive officer of Mandrien Consulting Group, a niche firm devoted to the mortgage and title industries. Solomon came to Mandrien after a five-year tenure at Linear Title and Closing as its national managing director. His primary responsibility was shaping the company’s vision as it related to title operations, business process development, national licensing strategies, technology, national sales and marketing, affiliated business arrangement partners, compliance, risk management and quality assurance. While at Linear, Solomon was a director at NexGen Compliance Solutions, a technology provider to the mortgage and title industries. Prior to joining Linear Title, Solomon served as president of AdvantEdge Real Estate Systems and was an analyst at the Lightstone Group in New York City.
Contact: [email protected]