Understanding Today’s Buyer Demographics webinar recording

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Air Date: Thursday, September 17, 2026
Duration: 60 minutes
Produced by: October Research, LLC

Part Number: ORW091726

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Description

Today’s housing market reflects a broader, more dynamic range of buyers than ever before. Generational shifts, changing household structures and growing diversity are creating new opportunities for real estate professionals to connect with consumers to deliver meaningful value. As demographics evolve, so do consumer behaviors and service expectations.

Understanding who today’s buyers are is only part of the story. The real opportunity lies in understanding how those changes affect the transaction and the professionals who support it.

This discussion will connect emerging market trends with the practical realities facing professionals throughout the real estate ecosystem. Key discussion points include:

The changing profile of today’s homebuyer
Evolving consumer behaviors and expectations
Representation and connection in a changing marketplace
The skills and expertise buyers value most
Technology’s influence on the consumer experience
The impact of demographic change across the real estate transaction

No matter your role in the transaction, you will have the opportunity to gain insights into today’s homebuyers and how to respond to market shifts. Watch today!

Thank you to DataTrace for sponsoring this informative webinar.

Featured Speakers

Moderator

Wendy Forsythe

Wendy Forsythe
Chief Operating Officer
eXp Realty

Wendy Forsythe is the Chief Operating Officer of eXp Realty (Nasdaq: AGNT), one of the most innovative and agent-centric real estate brokerages on the planet. A real estate executive with 25+ years of experience, she has spent her career aligning vision, execution, and systems at scale — holding senior operational and strategic leadership roles across some of the industry's most recognized companies. She began her career as an agent and brokerage owner, giving her a 360-degree view of the industry from the front lines to the executive suite. At eXp, she oversees operations, technology integration, agent programs, and transaction support, focused on building scalable, agent-obsessed operations ready for what's coming next in a rapidly shifting industry. A sought-after keynote speaker, podcast host of X-Factor Marketing, and author of Leverage Your X-Factor — a #1 new release on Amazon — Wendy has been recognized as a HousingWire Woman of Influence, an Inman Marketing All-Star, and a member of the Swanepoel Power 200.

Rick Sharga

Rick Sharga
Founder & CEO
CJ Patrick Company

Rick is the Founder & CEO of CJ Patrick Company, a market intelligence and advisory firm for companies in the real estate and mortgage industries.

An acknowledged subject matter expert on the housing economy, Rick is one of the country’s most frequently quoted sources on the U.S. economy, real estate, mortgage and foreclosure trends, and has appeared on CNBC, CBS News, NBC News, CNN, ABC News, FOX, Bloomberg, News Nation, and NPR. Rick is a founding member of the Five Star National Mortgage Servicing Association, on the Board of Directors of the National Association of Default Professionals, and was twice named to the Inman News Inman 100, an annual list of the most influential real estate leaders.

Rick has over 20 years of experience in the real estate and mortgage industries, including roles as the EVP/Market Intelligence at ATTOM Data, EVP for Carrington Mortgage Holdings, EVP of Marketing at RealtyTrac, and Chief Marketing Officer of Ten-X and Auction.com.

Chris Ruvo

Ben-Jon Bellomo
VP, Title Data
DataTrace

Ben is a client-focused leader at DataTrace who works closely with title insurance partners to understand their operational needs and deliver solutions that improve order processing, title production, and business performance. He brings a practical, relationship-driven approach to helping clients navigate the industry’s transition toward automated digitized title and tax information and large-scale automation. As VP of Title Data, Ben also shares industry perspectives on title automation, operational scalability, home-equity opportunities, changing market conditions, and the evolving balance between human expertise and digital tools. With an inventive, forward-looking mindset, he is committed to helping title organizations strengthen customer experiences and prepare for a more connected digital future.